Using a drone for real estate imaging and video can be a great way to showcase properties from a unique and visually stunning perspective. However, there are a few pitfalls to be aware of when using your own drone for this purpose.
First, it's important to be aware of the legal regulations surrounding drone usage. In the United States, for example, the Federal Aviation Administration (FAA) has strict rules on where and how drones can be flown and who can fly them. Recreational drone flying is one thing, but as soon as you are flying in some kind of 'business' capacity (there is $ involved), you will need to be FAA licensed to do so. Make sure you are fully compliant with these regulations before flying your drone, or you could face fines or other penalties.
Another pitfall to be aware of is the potential for technical difficulties. Drones are complex machines with many moving parts, and they can be prone to malfunctions or crashes. Make sure you are familiar with the operation and maintenance of your drone, and always have a backup plan in case something goes wrong. These things are pricey and if you are unlucky, the best case scenario is that you only lose your drone. Worst case is that you injure someone with the drone, which clearly would not be a good thing.
Another potential pitfall is the quality of the images and videos captured by your drone. Real estate photography and videography are highly specialized fields, and it can be difficult to capture high-quality images and videos without the right equipment and experience. Hire a professional for the best results. There are hobby drones and there are ones that take quality images. The price on a drone that you would want to use for something like real estate drone images quickly heads into 4 figure territory and that's a pretty pricey investment in addition to the licensing referenced above.
Finally, safety should always be a top priority when using a drone. Never fly your drone in crowded or heavily populated areas, and always keep a close eye on your drone at all times. Rules around when, how and where to fly a drone are constantly changing. It's hard to keep up with at time. If your main focus is to sell real estate, then leave the drone imaging to someone else since it's pretty easy to do the wrong thing with a drone and risk getting yourself in trouble.
Overall, using a drone for real estate imaging and video can be a great way to showcase properties, but it's important to be aware of the legal regulations, potential technical difficulties, the quality of the images and videos, and safety precautions. Keep the focus on what you do best and leave the flying to someone that focuses on the flying. The ROI in doing so makes perfect sense.